its strange how if a regular phenomenon explained with irregular example can make you remember it for ages.i remember once i have explained the concept of shelf-layout in supermarkets to my bunch of friends. i explained how top shelf varies from bull’s eye (second and third shelf). so what example did i use to make it phenomenal…well i explained this… “if you consider a woman her assets are her rack and back 😉 . so what is rack and back made up of….fat…and some more fat. so imagine a woman with fat on her thighs or abdomen…yeah graphic male population will immediately switch to next woman in vicinity. but if the same fat is arranged in rack and back area nicely…well it is content of many wet-dreams. so all that matters is how it is positioned my folks”. having said that i looked into their eyes and winked and turned the page to explain next concept….bundled goods 😛 .